The Erdem brand is known for high-quality materials, vibrant floral prints, and detailed craftsmanship: The London-based label describes this blend as "a beautiful world in which the delicate and the expressive meet in harmony." Founded in 2005 by Canadian fashion designer Erdem Moralioglu, the brand has since become synonymous with a femininity that is both versatile and powerful. Erdem is available at Maison Gassmann in Zurich and in the online shop.