Stories

Destination Looks
Destination Looks
The most beautiful summer moments begin with the right look. Discover our Destination Edit with carefully curated outfits for every trip - from relaxed days by the sea to elegant... Read more...
Wedding Season
Wedding Season
Wedding Season at Maison Gassmann: A tribute to feminine silhouettes, modern occasion wear, and elegant looks for special events. Whether it's floral prints for garden weddings, sophisticated black-tie looks, or... Read more...
THADEN Pop-up
THADEN Pop-up
On April 8, we had the pleasure of hosting THADEN's exclusive designs in our boutique in Zurich, together with our guests at Maison Gassmann. In a stylish atmosphere, a special... Read more...
90s Styling Rules for Today
90s Styling Rules for Today
The style rules of the 90s are making a modern comeback today – clearer, more minimalist, and with a touch of subtle sophistication. Reinterpreted, they combine casual coolness with timeless... Read more...
Season Opening Spring 2026
Season Opening Spring 2026
On Wednesday evening, we were delighted to celebrate the launch of the Spring/Summer 2026 season with our guests at Maison Gassmann. In a stylish setting, our guests received a first... Read more...
Bold Red and Soft Blue
Bold Red and Soft Blue
Strong reds meet soft blues. A selection of timeless styles with clean lines and a calm, modern elegance. As part of our Trend Update in the newsletter, we showcase looks... Read more...
Winter Inventory Market
Winter Inventory Market
For a limited time only: Take advantage of our big warehouse sale! We have opened our archive and offer you in our boutique at Poststrasse 3, 8001 Zurich exclusive discounts... Read more...
Coat & Jacket Guide
Coat & Jacket Guide
The Season's Most Beautiful Coats – from classic to cozy. Discover our Coat Guide featuring highlights from Yves Salomon, Akris, and more. Read more...
The Blue Hour
Die Blaue Stunde
With the Fall/Winter 2025 collection, Akris transports us to that fleeting, almost magical phase between day and night – the blue hour – a moment when light and darkness, sky... Read more...
From the Runway
From the Runway
On the runways in Milan and Paris, the top designers showcased their most impressive creations. We have curated the most beautiful highlights from the Autumn/Winter shows for you. Let yourself... Read more...
Colour Match of the Season
Color Match of the Season
Navy and Bordeaux are perfectly on trend this autumn. Whether worn individually or stylishly combined, these two colours exude warmth and elegance. Gold accessories, casual boots, and denim add the... Read more...
Autumn Romance
Autumn Romance
Autumnal elegance meets romantic mood: warm colours, flowing fabrics and timeless looks in the play of soft light and nature - discover our favourite pieces from the current autumn collection. Read more...