New Brands

Verandah

Verandah stands for conscious fashion with a clear design language and a strong connection to nature. The label, founded in India, combines sustainable materials with architectural silhouettes and a modern aesthetic. Natural color palettes, structured lines, and precise craftsmanship define the collections. Designs that impress with their patterns and natural lightness.

Scarlet Poppies

The Scarlett Poppies label combines artistic craftsmanship with an expressive paisley print. With roots in Europe and India, detailed designs with elaborate embroidery, playful patterns, and feminine shapes are created in close collaboration with local artisans. A collection that captivates with sophistication and a vibrant design language.

Agua by Agua Bendita

Agua by Agua Bendita combines Latin American craftsmanship with modern elegance. The Colombian label is known for its feminine silhouettes, elaborate prints, and close collaboration with local artisans who craft each piece with special care. Flowing shapes, natural materials, and a poetic color palette define the collections. The designs merge timeless sophistication with cultural depth – unique creations with a distinctive presence that is both light and elegant.

Cult Gaia

Cult Gaia stands for sculptural designs and a distinctive aesthetic that blends art and fashion. Founded in Los Angeles, the label became known for its iconic bags and continuously expands its vision to include ready-to-wear and accessories with a strong visual identity. The collections combine contemporary elegance with an artistic Anspruch – designs that act as statements while remaining timeless.

Joseph

Since 1966, JOSEPH has stood for a modern, confident interpretation of luxury. Founded by Joseph Ettedgui, the brand combines timeless essentials with exceptional quality, a perfect fit, and an effortless, urban style. The current collections reinterpret this vision, creating an elegant balance between fashion and a lasting wardrobe. You can discover selected JOSEPH women's collections at Maison Gassmann in Zurich, in the immediate vicinity of Bahnhofstrasse.

Molli

Originating in Switzerland, the French fashion house Molli has stood for unique knitwear expertise for almost 140 years. Whether it's knitted tops with ruffled collars, flowing knitted trousers, or colourful high-waisted skirts, Molli's designs combine comfort with French elegance and feminine details. Molli is available at Maison Gassmann in Zurich and in the online shop.

Weapon

ARMA is a premium label founded in the Netherlands in 1985, specializing in sophisticated leather, suede, and shearling fashion. The high-quality materials and modern silhouettes of their garments—from leather jackets to trousers and fur vests—immediately captivated our buyer Katja. Inspired by retro-aesthetic 90s fashion, ARMA elegantly and practically reinterprets vintage classics with feminine cuts. Discover pieces from the latest collection in our boutique starting now.