Stories

Colour Match of the Season
Color Match of the Season
Navy and Bordeaux are perfectly on trend this autumn. Whether worn individually or stylishly combined, these two colours exude warmth and elegance. Gold accessories, casual boots, and denim add the... Read more...
Autumn Romance
Autumn Romance
Autumnal elegance meets romantic mood: warm colours, flowing fabrics and timeless looks in the play of soft light and nature - discover our favourite pieces from the current autumn collection. Read more...
Maison Gassmann x Ermanno Scervino
Maison Gassmann x Ermanno Scervino
On Wednesday, September 10, we had the pleasure of opening the new fashion season together with the iconic brand Ermanno Scervino. Read more...
Moments of Style
Moments of Style
In our first fashion editorial of the season, model Jasmin Brunner showcases the most stunning highlights of the current autumn collection on the bustling streets of Zurich - where an... Read more...
Detailhandelsfachmann/-frau EFZ Gestalten von Einkaufserlebnissen
Retail Specialist (Swiss Federal VET Diploma) - Creating Shopping Experiences
We're looking for you! As a retail specialist (EFZ) with a focus on creating shopping experiences, you'll complete a varied, three-year sales apprenticeship with us. Read more...
Summer Inventory Market
Summer Stock Market
The Maison Gassmann archive sale is back - for a limited time only!Starting this Saturday, we're opening the doors to our archive, offering attractive discounts of 60% and more on... Read more...
Maison Gassmann x Bvlgari
Maison Gassmann x Bvlgari
On Wednesday, May 14, Maison Gassmann and Bvlgari had the pleasure of hosting a splendid early summer soirée. Read more...
Say yes to the Dress
Say Yes to the Dress
Whether it's the registry office, church, or a lavish reception – at Maison Gassmann, wedding guests will find the most beautiful dresses for every festive occasion. From dreamlike bridesmaid dresses... Read more...
Mix-it or Match-it
Mix it or match it
Matching tops and bottoms are totally in this season – and we love it! These coordinated outfits look effortlessly chic and stylish, but sometimes it's fun to mix things up... Read more...
Jasmin's Fashion Diary
Jasmine's Fashion Diary
Spring in Lucerne has a special energy. One that makes you breathe slower, want to walk further, and invites you to enjoy your coffee longer while swans glide across the... Read more...
Spring City Looks
Spring City Looks
Be inspired by our team's cool street style looks and easily shop the spring outfits. SHOP THE LOOKS See Product See Product See Product "The Windsor suit with the perfectly... Read more...
Season Opening SS25
Season Opening SS25
On March 12, we kicked off the new season with a successful event in collaboration with the Swiss label Lioa Lingerie. Read more...