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Reign
RÈGNE at Maison Gassmann. Tangible luxury from lambskin, inspired by alpine clarity and masterfully crafted. Discover the collection exclusively in our boutique.
November 28 - December 5, 2025
Poststrasse 3, 8001 Zurich
RÈGNE stands for understated luxury and masterful craftsmanship – a family heritage spanning three generations. Since its beginnings in 1923, the brand has combined traditional values with a contemporary vision of fashion. The material is always at the heart of it all: lambskin is the soul of the house, lending each design its sensual feel, exceptional comfort, and timeless, pure elegance. The use of reversible shearling shapes the clear identity of the brand and underscores its radical, minimalist luxury claim.
The limited production allows for the utmost care in every single step of the process. RÈGNE works exclusively with selected European ateliers – true guardians of traditional craftsmanship. These often family-run workshops stand for precision, experience, and respect for the material. In a conscious commitment to slow fashion, durable creations are made here in small quantities, deliberately positioning themselves against overproduction and short-lived trends.
We are delighted to present the current collection, inspired by the alpine landscape, for a limited time in our boutique. Its modern silhouettes reinterpret shearling in a new and elegant way – as a second skin for both city and mountains. The clean forms, natural hues, and nomadic freedom of the designs reflect the essence of the Alps, making each piece an expression of originality, agility, and quiet strength.
