Created to last. Designed to shine.
The New Diamond Standard
With its lab-grown diamonds, IRALIS challenges the traditional structures of the diamond industry and redefines modern luxury. The Zurich-based jewellery brand by Milena Dold-Scheidegger combines Swiss precision with Italian craftsmanship and exclusively uses hand-picked, certified diamonds and recycled gold.
November 20, 2025 - January 5, 2026
Poststrasse 3, 8001 Zurich
The designs are timeless, with clean lines and delicate details – created to capture special moments. IRALIS understands jewelry as a symbol of love, strength, and individuality – inspired by Iris, the Greek goddess of connection.
Each piece of jewelry is custom-made – individually, responsibly, and with the aim of combining beauty and meaning. IRALIS represents a new generation of jewelry lovers who understand luxury as a conscious expression of personality and values.
From November 20th, Maison Gassmann will present the world of IRALIS as part of an exclusive pop-up – a place where shared values of style, quality, and authenticity meet.
Lucy in the Sky with Diamonds
To kick off Lucy on November 20th, we will toast with champagne to the launch of Milena Dold-Scheidegger and her radiant creations at Maison Gassmann.
