Together with Zurich agency Marty Trezzini, we're creating a wow moment
After the pipelines on Poststrasse were renovated last year, our neighboring building has been undergoing extensive renovation since spring. Despite the construction work, our beautiful store remains open for you, and the inspiring collections and, of course, our charming team are still here for you.
To attract and inspire our customers even during this renovation phase, we wanted to create a wow moment that invites them to visit our store. Together with the Zurich creative agency Marty Trezzini, we therefore developed a concept for a campaign with a wow effect.
The aim of the campaign was to actively invite passers-by to immerse themselves in the world of Maison Gassmann. With an activating call to action "Enter Our World of Brands", we wanted to pique interest in our diverse brand world and entice passers-by into our boutique with inviting videos, despite the construction site. The key visual of the campaign was to be a stylish woman with an inviting smile, looking directly at passers-by from above and thus playfully and invitingly luring them into the store.
In addition to the 10-second videos played on screens in our shop windows, the campaign will also be featured on social media and on posters in Zurich. Visit our boutique and immerse yourself in our world of curated brands.
OUR WORLD OF BRANDS
Akris / Alexis / Avant Toi / Bagutta / Canessa / Caroline Constas / Ermanno Scervino / Erdem / Etro / Faith Connexion / Falguni Shane Peacoc / FTC Cashmere / Ina Kess / Inuikii / Iris von Arnim / Johnny Was / Kujten / Loretta Caponi / Lug von Siga / Manzoni24 / Max Mara / Missoni / Mother / Natan / Pamela Henson / Philo-Sofie / Rebecca Vallance / Rossi / Saloni / Seductive / Sherpa / Self-Portrait / Sly010 / Staud / Talbot Runhof / Theory / Ventcouvert / Windsor / Yves Salomon / 3x1
